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Are You a Cultivator or a Harvester? As a result of providing marketing consulting, training and coaching to a variety of individuals and industries over the years, I have come to recognize that people generally approach the business building process in one of two ways. Everyone tends to be what I identify as either Cultivators or Harvesters. Handling Objections HANDLING OBJECTIONSSales presentation is not always going to be plain sailing. You must expect objections. Open Your Introduction With A Firecracker Moment The number one requirement, whether you are a business owner or an employee, is to be able to say what you do, and say it with influencing results. Through testing, I have seen, experienced, and received feedback that an elevator speech no longer works. 5 Tips to Choosing a Direct Sales Business With hundreds of direct sales companies out there, how do you choose the right one for you? Here are a few tips to make sure you choose the right one the first time:1. Find your passionBefore you even start looking for the "big money", you need to decide what type of products interest you. How To Profit From Initial Consultations "I'd love to work with you, but?"How many times have you heard these words? As a professional service provider looking to grow your business, isn't it sometimes frustrating to hold an initial session with someone who you'd love to work with but the potential client has a whole list of reasons why s/he would love to work with you, but??As in, "I'd love to, but.. Plan For Your Next Trade Show Appearance To Be A Success Most people who consider trade show planning think of it in terms of logistics planning. In other words planning for details like finding an exhibit, producing graphics, shipping the exhibit to the show, ordering services, etc. How To Set Goals and Achieve Them We use only 5% of God's given potential, 95% of them is not used. Why not tap the 95% of our Creative Intelligence and achieve our desired goals. Writing Effective Sales Messages A sales letter is a document designed to generate sales. It is a distinctive type of persuasive letter. Touchdown! Closing Skills for Successful Selling It's early January 2004. The Green Bay Packers are just 72 seconds away from their fourth NFC Championship game. 10 Tips To Overcome Your Fear Of Selling Ahh. Selling. Future Business Key Element In Sales A challenge facing many businesses is how to maintain a constant stream of customers in order to provide a regular cash flow.One method is to choose a location that ensures a steady flow of traffic past the door, creating a constant awareness of the business. Pinging for Success: Creating Search Patterns One of my first internship jobs as a college student was working for a defense company who, at the time, developed a highly sophisticated torpedo for hunting down submarines and destroying them. The operation of the torpedo was pretty fascinating. Want More Sales? Write A Barry Bonds Sales Letter I'm not a baseball fan. Never have been. Building Relationships A conversation: The Salesperson: "I don't cold call-I want to build relationships." Wendy: "Huh?" Recently I've had a number of conversations with sales professionals and entrepreneurs who tell me they do not cold call because they want to build relationships with prospects. 10 Incredible Ways To Sell Your Products Now 1. Make your reader visualize they have already bought your product in your ad. Can You Use Hynotic Like Statements To Sell More Products? As I become more successful with my internet business I have become interested in ways to move my business to the next level.Besides pumping more money into advertising it occured to me that increasing my closing percentage on my websites to the visitors I am getting would be a free way to make more money without spending more money to do it. Just Ask! Instilling urgency in a prospective customer can make the difference between achieving a sale and losing it altogether. If your prospects cannot vividly see personal benefits from taking action, there will never be the sense of urgency needed to follow your suggestions. Qualifying Your Prospect How do you respond when an absolute stranger calls, at work or at home, and begins to ask questions? "Are you the person who??" "What is your marketing strategy?" "Do you own or rent?" Even, "How are you today?" Are you annoyed and put off by these questions? Do you respond, "I already have a vendor," "I'm not interested," "Send a brochure" or "What are you selling?" (These days my response is to tell these callers to order Cold Calling College!) This question-asking strategy does not work. It does not work to qualify your prospect, and it does not work to set your prospect at ease. 8 Part Strategy For Constructing Your Advertising Message Strategies to help produce your brochure, advertisment or direct mail. And make it achieve more sales. Getting Past the Gate Guard Over the years, many prospects have hidden behind their well-trained secretaries to prevent interruptions from persistent salespeople. But in today's electronic world, voice mail systems have frequently replaced the human gate guard.
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